Four disadvantages of article advertising

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Article advertising differs from other advertising methods in many ways, so it has both advantages and disadvantages. Here, we will explain the four disadvantages in detail.Disadvantage 1 Negotiations with the publisher are requiredCompared to listing ads, which can be posted only by registering an account and reviewing them, article ads require multiple steps, such as selecting and negotiating with the websites you want to post on. Therefore, it takes time and effort for article ads to be published.Since publication cannot be decided solely by the company itself, there is a possibility that publication may be postponed depending on the content of sales and negotiations with the publication destination.


It is important to proceed by presenting not only the benefits of article phone number list advertising for your company, but also the benefits for the publication destination.Disadvantage 2: Must comply with the regulations of the publication siteAs a general rule, article advertising requires article creation that strictly adheres to the standards of the publication site, such as the image and format. In order to create articles that protect your image, it is important to understand that you cannot write only what you want to write.If the image differs, there is a risk of rewriting or discontinuing publication, so be sure to agree on the terms, regulations, and content you want to include in the article at the time of signing the contract. To avoid making mistakes, consider hiring an advertising operations consultant or professional writer.Disadvantage 3: Creating articles takes time and effort.Before an article advertisement is published, it takes a lot of effort and time to plan the article, create a structure proposal, and write the main text.




As there may be negotiations with the site operator and multiple people involved in the creation, including writers, designers, and editors, detailed schedule coordination is also necessary.Additionally, if the quality of the article is low or if you are not able to create an article that has a path that leads to conversion , it will be difficult to achieve results. In order to avoid the failure of not getting results after spending a lot of time and effort, it is necessary to take measures to improve quality, such as outsourcing content production.